Augmented Reality adds virtual objects or sounds to the user's visual or auditiv perception of the real world by embedding them into a live image or live stream. Through a smartphone, tablet or smart glass the augmenting elements are viewable or audible for the user. The virtual content can be placed at a special location (e.g. POI's such as the Eiffel Tower in Paris) or on a specific object (e.g. an industrial production machine). In the second example the virtual content will be perceivable not location bound and can be seen on every machine of that specific type anywhere around the world. This way useful information can be placed sensibly in the world around you, offering a broad variety of many interesting applications.

The term Augmented Reality was coined in 1990. From this point the inventive technology has come far - with increased accuracy and the growing occurance of current devices such as tablets, smartphones and smart glasses during the last years, Augmented Reality became an interesting option for companies for a whole range of different areas.

Until now, AR has been used in numerous areas such as art, commerce, education, gaming, medicine, military, navigation, tourism and many more. The application areas seem endless and experts debate about AR being the next mass medium.

So far, the evolution of AR for sure is comparable of the early time of the internet. The world wide web boomed after content creation got so easy that not only experts but everyone could create e.g. websites. Some experts are sure that as soon as AR content creation hits that level of usability it will take off like the internet did a few years ago. bitstars is focusing on this exact problem: with the ARMRO editor now everyone will be able to create and use Augmented Reality contents.